On-Demand Technology Communications

Welcome to antitechwriter.com

Helping You and Your Customers Succeed Together

Traversing today's communications technologies can be like walking in a minefield of options: online forums on the left, wikis on the right, social media all around. We've got all this great technology for reaching out to our friends, colleagues, and customers. But how can we harness these technologies and make use of them for everyone's benefit?

Things are changing for businesses that provide products and services to their customers over the Web. The customers need technical assistance before, during, and after the sale. The lines between Marketing, Sales, Deployment, and Support are blurring. Often the corporate web site is also the portal into the product or service, which may include another portal into Customer Support. Social media connect customers and businesses in a more open and personal way than ever. CEOs are talking directly to their customers and employees in real time with blogs, forums, Facebook, and Twitter tweets. Customers are helping design and build the products they use.

This blurring of lines combined with an expectation of transparency into the business presents a challenge to traditional communication techniques. User assistance isn't just a set of HTML help files or PDF documentation anymore, delivered once the product has completed its development cycle. Marketing literature isn't just a slick Web site and colorful brochures. Instead of providing a lot of written documents, businesses now are delivering shorter, more direct types of communications, often in the form of social media updates, desktop videos, targeted FAQs, and forums.

For small and medium-sized businesses, keeping technology communications professionals on staff can be very expensive. At AntiTechWriter.com, our mission is to help you achieve your goals of providing high-quality communications about technolgy to your customers, while saving on the overhead of direct employees.

By providing the marketing and technical communications you need using emerging communications technologies delivered as an on-demand service, AntiTechWriter.com helps you achieve the goal of making your customers more successful by providing them with up-to-the-minute understanding of your products and technologies, while helping you keep expenses under control.

We hope you'll check out our services and contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , if we can help provide the higest quality communications strategy and content to you and your customers.

Our Services

At AntiTechWriter.com, we use forums, wikis, social networks, and old-fashion, one-on-one relationships to mine the explicitly detailed technical information your customers need in order to succeed with your software. And then we craft it into easy-to-understand language and produce the information in an output format that suits your customers' needs.

Blogging Services	Blogging is a way of communicating your ideas directly to your stakeholders. It is an element of your personal brand. We work with you to create an outline of the topic you'd like to blog about, we research the topic and then compile a draft of the material. You proof the material and add your own perspective, and we'll polish the blog entry, ready to post. We can then help you craft an accompanying keyword-rich social media update to help drive visitors to the blog.
Desktop Video Development	Who wants to read something for an hour, when you can just watch a video for a few minutes? Videos can help users understand some of your product's more complex features. Combining concepts and procedures, often a short video can help users understand concepts more quickly than linear text can, and then it can show them exactly how to use your software to become more productive.
Technical Writing and Editing	Crafting detailed technical and marketing data into easy-to-consume user information is at the core of technology communications. Using an audience-focused approach, we help you gather source data, and then begin organizing and editing the data to ensure your users get just the information they need to continue being successful with your product.
Document Construction - Building Templates and Formats	Some types of information are still best delivered in a traditional document form. Our ability to create structured document templates using standard formats helps you easily maintain and manage your documentation. We can even help you determine a single-source strategy for creating multiple documentation output types, all the exact same information, using a single structured document as the source.
Web Site Construction, Optimization, and Content Managment	There's a lot more to coming up high on search engine results pages than meta tags and black hat web tricks. There's link building, friendly URLs, alt-text, structured headings, and more. All these factors contribute to a web site that attracts its target audience. But nothing draws and retains visitors like good, solid content. Using your industry's key terminology in crisp, focused writing, we'll build you a great looking site and optimize the content for search engines, making it easier for vsitors to find you. We can also host your site and provide you with content management and updating services to keep your message fresh.